Strawberry Matcha Launch

$14,620 Gross Revenue

241 Orders

$53.78 AOV

7.5% Sub Mix

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Gather Applicant Research

20 Reviewed

17 Member Candidates

4 Reach Out Today

95 Top Score

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VP of Growth Memo · Apr 17–23

2.62% (+21%) CVR

$93.71 CAC

+11.6% Revenue

-12.4% Meta Spend

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Daily Pulse · Apr 23 (+ Apr 24 intraday)

$81 Blended CAC

497 NCs (Apr 23)

44% Paid share of NCs

1.87% Meta CTR today

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Marketing Pulse · Apr 13–19

$944K Revenue

2.89x MER

455/day New Customers

$102.54 CAC

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Marketing Pulse · Apr 7–13

$997K Revenue

2.82x MER

522/day New Customers

$95 CAC

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Marketing Pulse · Mar 31 – Apr 6

$1.01M Revenue

2.90x MER

544/day New Customers

$92 CAC

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Marketing Pulse · Mar 24–30

$1.08M Revenue

3.58x MER

367/day New Customers

$117 CAC

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Shopify Funnel: Week over Week

52% → 45% Checkout completion

~Jun 4–6 Break date

−22% Sessions/day Apr→Jun

1.81% CVR (Jun low)

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Funnel Deep Dive: 12 Months

−35% Sessions/day vs Jul-25

4.5% → 3.2% Add-to-cart rate

40% → 21% Collection→PDP click

~flat Checkout completion

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CAC & CVR Diagnostic — Rise 2 Clean Cut

$95.17 ▲3.7% vs $90 target Blended CAC

446 ▼15% vs 600 target NCs / day

1.87% — flat (healthy) Canonical Rise 2 CVR

25%→16% ▼ as test load 5×'d LP→PDP

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The May Break — CAC & New Customer Investigation

367 vs 600 goal NC/day

$129 vs $90 goal Blended CAC

May 10 + May 29 Break dates

520–580/day in 4–6 wks Recovery target

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CAC & Signups Diagnostic — Last 90 Days

$117 ▲ vs $90 target Blended CAC

378 ▼ vs 600 target NCs / day

−39% (real, not artifact) Canonical LP→PDP

+53% first-to-last wk Meta CpP

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CRO Deep Dive — Last 90 Days

2.52% ▲12% Site CVR

$1.27 ▲10% Rev/visitor

2.19M ▼19% Sessions

1 of 25 Tests that won

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Rise 2 — 90-Day Weekly Audit

700K Sessions 90d

1.68% (13wk low) Conv rate now

$0.73 Rev/visitor now

-67% Revenue vs peak

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CRO Audit — Rise 2 Landing Page

2.17% Rise 2 CVR

$0.97 Rev/visitor

$264K Ad spend fed

21% Mobile scroll

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GeistM Partner Analysis

$331 CAC

992 New Customers

0.52x ROAS

$328K Spend

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TQE Agency Audit

$493 CAC

218 New Customers

0.24x ROAS

$107K Spend

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Funnel Steps: Week over Week

−10% session→cart vs Apr

−8% cart→checkout vs Apr

−11% checkout→complete vs Apr

−27% CVR (compounded)

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GA4 × Shopify: Conversion Truth Check

+10% GA4 vs Shopify (agg)

1.47% (=Rise-2) Listicle order CVR

+40-60% PDP-lander GA4 bias

84% Orders GA4 can't see

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CVR Pulse: Intelligems Shutoff

+6% WoW Sitewide pre-shutoff

+4% WoW Sitewide post-shutoff

+22% WoW Rise-2 final day, tests on

−18% (noisy) Rise-2 this morning

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Funnel Pulse: LP→PDP & PDP→ATC by Hour

~19% Listicle LP→PDP

~12% Listicle PDP→ATC

~9-12% Content PDP→ATC

~4-6% Cold-PDP PDP→ATC

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Instagram — Q4 2025 vs Q1 2026

66 Posts (Q1)

14,292 Likes (Q1)

21.5M Reach (Q1)

379,736 Followers

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Promo Tracker

12 Confirmed

10 Planned

4 Retailers

0 (placeholder UI) Pending

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MUD CAMP 2026 — Costa Rica

Apr 27 – May 1 Dates

Tamarindo, CR Location

21 Team

3 Villas

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