Strawberry Matcha Launch

$14,620 Gross Revenue

241 Orders

$53.78 AOV

7.5% Sub Mix

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Gather Applicant Research

20 Reviewed

17 Member Candidates

4 Reach Out Today

95 Top Score

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VP of Growth Memo · Apr 17–23

2.62% (+21%) CVR

$93.71 CAC

+11.6% Revenue

-12.4% Meta Spend

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Daily Pulse · Apr 23 (+ Apr 24 intraday)

$81 Blended CAC

497 NCs (Apr 23)

44% Paid share of NCs

1.87% Meta CTR today

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Marketing Pulse · Apr 13–19

$944K Revenue

2.89x MER

455/day New Customers

$102.54 CAC

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Marketing Pulse · Apr 7–13

$997K Revenue

2.82x MER

522/day New Customers

$95 CAC

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Marketing Pulse · Mar 31 – Apr 6

$1.01M Revenue

2.90x MER

544/day New Customers

$92 CAC

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Marketing Pulse · Mar 24–30

$1.08M Revenue

3.58x MER

367/day New Customers

$117 CAC

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GeistM Partner Analysis

$331 CAC

992 New Customers

0.52x ROAS

$328K Spend

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TQE Agency Audit

$493 CAC

218 New Customers

0.24x ROAS

$107K Spend

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