Reports

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MUD\WTR

Reports

MUD\WTR internal dashboards and analyses

9 reports Mind OS →

Launch Retrospectives

1
April 2026
Strawberry Matcha Launch
$14,620 Gross Revenue
241 Orders
$53.78 AOV
7.5% Sub Mix
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Growth & Marketing

6
April 2026
VP of Growth Memo · Apr 17–23
2.62% (+21%) CVR
$93.71 CAC
+11.6% Revenue
-12.4% Meta Spend
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Daily Pulse · Apr 23 (+ Apr 24 intraday)
$81 Blended CAC
497 NCs (Apr 23)
44% Paid share of NCs
1.87% Meta CTR today
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Marketing Pulse · Apr 13–19
$944K Revenue
2.89x MER
455/day New Customers
$102.54 CAC
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Marketing Pulse · Apr 7–13
$997K Revenue
2.82x MER
522/day New Customers
$95 CAC
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Marketing Pulse · Mar 31 – Apr 6
$1.01M Revenue
2.90x MER
544/day New Customers
$92 CAC
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March 2026
Marketing Pulse · Mar 24–30
$1.08M Revenue
3.58x MER
367/day New Customers
$117 CAC
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Deep Dives

2
April 2026
GeistM Partner Analysis
$331 CAC
992 New Customers
0.52x ROAS
$328K Spend
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TQE Agency Audit
$493 CAC
218 New Customers
0.24x ROAS
$107K Spend
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Updated 2026-04-24 MUD\WTR · Internal